Attract New Chiropractic Patients: With These Three Marketing
So you own a Chiropractic Clinic and want to know how to increase the number of patients in your clinic.
See, attracting new chiropractic patients involves a blend of genuine connection, effective communication, and strategic marketing.
There are 3 Major Things You can do now to attract new chiropractic patients.
- By Creating Your Website.
- By Optimize Your Google My Business Profile
- Run Local Service ads and Facebook Ads.
Let’s discuss them one by one:
1. How do you attract new chiropractic patients with Your website?
If you’re looking to attract new chiropractic patients using your website, here’s how you do it:
Make Your Website Look Good and Easy to Use:
- “First off, your site needs to look sharp and be easy to navigate. Think of it like your clinic’s virtual front door. If it’s messy or confusing, people might just bounce. Keep it clean, use nice colors, and make sure everything’s easy to find, like your services and contact info.”
Tell Your Story and Show Your Team:
- “People want to know who they’re gonna be trusting with their health. Put up a friendly ‘About Us’ page with your story – why you do what you do, your qualifications, and a little about your team. Throw in some pics, too. It makes everything more personal and less like they’re dealing with a faceless business.”
Highlight Your Services Clearly:
- “Break down what you offer, like adjustments, massage therapy, or whatever else you’ve got. Use simple, everyday language – no fancy jargon. People just want to know how you can help them feel better.”
Add a Blog or Content Section:
- “Start a blog where you can share tips and advice. Stuff like ‘How to Avoid Back Pain’ or ‘Benefits of Regular Chiropractic Care.’ It’s not just about selling; it’s about giving value and showing you’re an expert. Plus, it helps with SEO, which means more people finding you on Google.”
Make It Super Easy to Contact You:
- “Have your phone number and email right at the top of the page, and maybe even a ‘Book Now’ button. If you can swing it, set up online booking – people love that convenience. The easier you make it for them to reach out, the better.”
Include Patient Testimonials:
- “Nothing beats word of mouth, even online. Ask some of your happy patients if they’re cool with you sharing their stories. Put up some testimonials on your site – it’s like social proof that you’re legit.”
Make Sure It’s Mobile-Friendly:
- “A lot of people will be checking you out on their phones, so make sure your site looks good and works smoothly on mobile. No one wants to pinch and zoom just to read about your services.”
Use Clear Calls-to-Action (CTAs):
- “At the end of every page or blog post, have a clear next step for visitors. Like, ‘Book Your Free Consultation Today!’ or ‘Contact Us for More Info.’ Don’t leave them guessing what to do next.”
Update Regularly and Keep It Fresh:
- “Keep your content fresh and up-to-date. If you add a new service or have a special offer, put it on your website. An active site shows you’re engaged and on top of things.”
2. How To Use GMB to Get More Chiropractic Patients?
Google My Business (GMB) is a powerful tool for attracting new chiropractic patients.
GMB is your best friend for that! It’s like your online business card that pops up when people Google stuff like ‘chiropractor near me.’ Here’s what you gotta do:
- Claim Your GMB Listing:
- “First things first, make sure you’ve claimed your GMB listing. If you haven’t, get on it! It’s free and super easy. This way, you can control all the info about your clinic, like your address, hours, and phone number.”
- Fill Out Your Profile Completely:
- “Don’t leave any gaps! Put in all your details – clinic name, address, phone number, website, and your hours. Add services like ‘spinal adjustments,’ ‘massage therapy,’ whatever you’ve got. The more complete, the better Google likes it.”
- Add Killer Photos:
- “People love visuals. Throw in some high-quality pics of your clinic, your team, and maybe even some action shots (with patient permission, of course). It gives potential patients a feel for your place and makes it more inviting.”
- Get Those Reviews:
- “Ask your happy patients to drop a review. Seriously, this is gold. The more positive reviews you have, the more trustworthy you look. And when you get reviews, whether they’re glowing or not-so-great, respond to them. A simple ‘Thanks!’ or ‘Sorry, let’s make it right’ shows you care.”
- Post Regular Updates and Offers:
- “Use the posts feature to keep your profile fresh. Share updates, special deals, or any cool stuff happening at the clinic. Got a free consultation day? Post it! New equipment? Share a pic! It keeps people engaged and coming back.”
- Answer Common Questions:
- “There’s a Q&A section where people can ask stuff like ‘Do you take walk-ins?’ or ‘What insurance do you accept?’ Be proactive and answer these. It shows you’re on top of things and helps people get the info they need quickly.”
- Check Out GMB Insights:
- “GMB gives you insights into how people find you and what they’re clicking on. Use this info to tweak your game plan. If you see a lot of clicks from certain posts, do more of that!”
3. How To Use Google Local Service Ads to get more chiro patients?
So First let’s discuss Google local service ads:
What Are Local Service Ads?:
- “LSAs are those ads you see at the very top when you Google something like ‘chiropractor near me.’ They’re different from regular Google ads because they show up with your business name, rating, and a little badge that says you’re ‘Google Guaranteed’ – which basically means you’re legit and have been verified by Google.”
Setting Up Your Ad:
- “First thing, you gotta sign up and create your profile. Google will ask for your info, like your business name, address, services, and all that jazz. Make sure you fill everything out accurately – the more info, the better.”
Get Verified and ‘Google Guaranteed’:
- “To get that Google Guaranteed badge, you’ll need to go through a background check, which includes proof of insurance and license verification. It might sound like a hassle, but it’s worth it because it builds trust with potential patients. They see that badge and think, ‘Okay, these guys are legit.'”
Show Up in Local Searches:
- “Once you’re all set up, your ad can start showing up when people in your area search for chiropractic services. And since LSAs appear right at the top, even above the regular ads, you’re gonna get noticed big time.”
Pay Per Lead, Not Per Click:
- “One of the cool things about LSAs is that you only pay when a potential patient actually contacts you – whether that’s calling your clinic or sending a message through the ad. So, it’s more about getting real leads, not just clicks.”
Build Up Your Reviews:
- “Your Google reviews play a huge role here. Encourage happy patients to leave reviews because that star rating shows up in your ad. People are more likely to trust a clinic with good reviews, and it’ll make your ad stand out even more.”
Control Your Budget:
- “You can set a budget based on how many leads you want to aim for each month. It’s pretty flexible, so you can start small and scale up once you see it working.”
Track and Adjust:
- “Google gives you stats on how your ads are performing, like how many leads you’re getting and from where. Keep an eye on this data to see what’s working and tweak your ad as needed.”
4. How To Get More Chiro Patients with Facebook Ads?
Facebook Ads are great because you can target people pretty specifically. Here’s how you can make them work for your clinic:
- Define Your Audience:
- “First off, think about who your ideal patients are. Are they young athletes, busy parents, seniors with back pain? Facebook lets you get super specific, so you can target by age, interests, location, and even behaviors. It’s like narrowing down to the people who are most likely to need your services.”
- Create Eye-Catching Ads:
- “You need ads that grab attention while people are scrolling through their feed. Use bright images, maybe of your clinic or a happy patient (with their permission, of course). Add a catchy headline, like ‘Suffering from Back Pain? We Can Help!’ And keep the text short and sweet.”
- Offer Something Valuable:
- “Give people a reason to click on your ad. Offer a free consultation, a discount on their first visit, or a free health check. Something like, ‘Book Your Free First Consultation Today!’ works wonders because people love a good deal.”
- Use Clear Call-to-Actions (CTAs):
- “Make sure your ad tells people exactly what to do next. A clear CTA like ‘Book Now,’ ‘Learn More,’ or ‘Get Started’ works well. It’s all about making it easy for them to take the next step.”
- Target Locally:
- “Since your clinic serves a local area, make sure you’re targeting people nearby. You can set the ads to show only to people within a certain radius of your clinic. No point in advertising to people who can’t come to you!”
- Test Different Ads:
- “Don’t just stick with one ad. Test out a few different ones to see what works best. Maybe one focuses on relieving pain, another on improving quality of life, and another on a specific service like sports injuries. Facebook has tools to let you see which ads perform better.”
- Set a Budget and Monitor Results:
- “Start with a budget that you’re comfortable with and see how it goes. Facebook Ads can be pretty affordable, and you can adjust your spending as you see results. Keep an eye on the metrics – clicks, reach, engagement – and see what’s bringing people in.”
- Engage and Follow-Up:
- “When people interact with your ads, follow up! If someone comments or messages you, respond quickly. It shows you’re attentive and ready to help. You can also retarget people who’ve interacted with your ads but didn’t take action, like visiting your website but not booking.”
Final Words
Alright, here’s the bottom line: managing all these different aspects of marketing—like SEO, Google My Business, and social media ads—can be a lot to juggle, especially when you’re busy running your practice and taking care of patients. That’s where I come in.
I specialize in marketing for chiropractors, and I’ve got the experience and know-how to handle all these areas for you.