#1 Chiropractor SEO Expert:
Your Chiro Business Will be Ranked No. 1
✔️ Get Top Rankings in Google Maps & Organic Search Results
✔️Beat your competitors and dominate your Local Area.
✔️ Money Back Guarantee If You Don't Rank
As Featured In
Why Do You Need Chiropractor SEO Expert For Your Business?
You need a good proven SEO strategy For your Chiropractic Business because if you’re not ranking on top spots you’re not getting any patients.
According to a study: Only the Top 5 websites on the first page of Google get all the clicks.
Here's the breakdown:
- Local Pack (GMB Map Pack): The local GMB pack (the map and three local business listings) appears first for many local search queries. And they get almost 33% to 40% of all clicks for that query.
- Top Position Website: The first organic result on Google’s first page after the map pack typically gets about 28.5% of all clicks.
- Second Position: The second position website gets around 15% of clicks.
- Third Position: The third position website receives about 11% of clicks.
- Fourth Position and Beyond Positions four through ten gradually decrease in click-through rates, with the tenth position receiving about 2.5% of clicks
Serious Problems With Chiropractor SEO
Generic SEO Agencies Can't Do Chiropractor SEO. You Need A Chiropractor SEO Expert
Chiro Is A Highly Competitive Market
Many chiropractors operate in densely
populated areas, leading to fierce competition
for ranking on search engines. Doing bare minimum will get you nowhere.
Lack of Local SEO Optimization
Chiropractors often struggle with local SEO, which is critical for their business. 80% of potential patients that search for Chiropractors click on that Map Pack shown by google.
Referrals and Word-of-Mouth
Relying heavily on referrals and word-of-mouth to gain new patients. While valuable, this strategy can be inconsistent and unpredictable, making it difficult to maintain a steady patient flow.
Patient Retention and Acquisition
Chiropractors need to continuously engage with their patients, provide exceptional service, and offer value to maintain loyalty and encourage referrals.
Why We’re the Top Chiropractor SEO Experts?
SEO is a game of practice. The more you engage with it, the better you become..
Doing Chiropractor SEO For 2+ Years
We’ve been doing Chiropractor SEO for over 2 years, working with more than 20 businesses. Through this experience, We’ve developed a bulletproof strategy that consistently beats the competition.
Our SEO Ranks & Patients Compound
Our SEO strategies will rank your chiropractic business at the top, driving a steady flow of new patients. With our expert optimization, you'll achieve long-term visibility and stay ahead of the competition."
Beat Competition & Charge Your Price
Outperform local and national competitors with our SEO strategy, giving you the power to set your own prices..
Get Your Work-Life Balance
We handle all your marketing needs—content creation, SEO, patient acquisition, and beating the competition—so you can focus on what you do best.
Who Am I?
Hello, I’m Sam Rawat, a passionate SEO expert specializing in helping Chiropractic businesses dominate Google search results. I've spent the last five years honing my craft in SEO, working with a diverse range of companies to achieve remarkable results.
My journey started in top SEO agencies and companies, where I gained invaluable experience and insights that I now bring to every client I work with.
When you work with me, you’re not just hiring an SEO expert—you’re partnering with someone who’s genuinely committed to your success.
How Do We Do SEO For Chiropractors?
Our SEO Process For Chiropractors Involve 3+2 Major Steps:
Step 1
Use Local SEO For Chiropractors: To Rank Your Google My Business Page
The Number 1 ranking Factor for local Businesses is Google My Business. If your chiropractic GMB page is strategically optimized. You can outrank almost all of your competitor.
We specialize in Chiropractic SEO and know how to get results. Achieving a top 3 position on Google Maps for your services can be a game-changer, driving more traffic to your practice.
Our clients typically see this kind of progress within the first 90 days of working with us, making a noticeable impact on their business.
Step 2
Use On-Page SEO For Chiropractors: To Rank Your Website In
You want your chiropractic patients to have a great experience when they visit your practice, you want your website to be well-organized and user-friendly.
On-page SEO involves optimizing elements on your website to help search engines understand what your site is about and make it easier for potential patients to find you.
There are more than 200 On-page SEO ranking factor and we've identified which are the most important for ranking a Chiro Business.
Step 3
Use OFF-Page SEO For Chiropractors: To Increase Your Websites Authority
Off-page SEO for chiropractor is like your reputation in the online world. Imagine you're a chiropractor in a community. Off-page SEO is all about what people say about you outside your clinic, how they refer to you, and how you’re seen in the community.
Our Off-Page SEO Checklist For Chiropractor:
- Backlink Building: Backlinks are one of the top 2 major ranking factors for Google. If your Chiropractic website has a great backlink profile you’ll be ranked higher by Google. We build you high quality backlinks from relevant sources.
- Directory Listings: We submit your Chiropractor website to high-quality directories such as HealthGrades, Yelp, and local business directories, etc.
- Professional Associations: Get listed in chiropractic and medical association directories (e.g., American Chiropractic Association).
- Local Citations: We build consistent Local Citations with NAP (Name, Address, Phone number) information across sites like Google My Business, Bing Places, Yahoo Local, etc.
We Go Above and Beyond: Making You The Chiropractic Brand
Step 4
We Create A Solid Social Media Strategy For Your Chiropractic Business
Using YouTube, Shorts, and Reels can significantly impact your chiropractic business by helping you connect with potential patients in a more engaging and relatable way.
Videos are incredibly effective; for instance, over 2.5 billion people use YouTube each month, and short-form videos on platforms like Instagram Reels are growing rapidly, with over 70% of Instagram users engaging with Reels regularly.
Step 5
We Run Local Service Ads For Your Chiropractic Clinic
We not only do your SEO but also manage and run Local Service Ads, or LSAs, and Google Guarantee ads. It's like an online way to showcase your business to local folks looking for chiropractors.
When someone searches for a chiropractor in their area, these ads pop up at the top of Google search results. They're special because they come with a little green badge that says 'Google Guaranteed.' This badge means Google has checked you out and thinks you're a trustworthy business. It gives potential patients more confidence to choose you because Google is vouching for your service quality.
It's also pretty neat because you only pay when someone actually calls you or books through the ad, not just when they see it.
How Exactly Can Chiropractor SEO Help Your Business?
- Increased Visibility: When someone searches for chiropractic services, you want your business to show up at the top of the search results. SEO helps improve your website's ranking, making it more likely that potential clients will find you.
- Targeted Traffic: SEO targets people who are actively looking for chiropractic services. This means you're attracting visitors who are already interested in what you offer, increasing the likelihood of converting them into patients.
- Credibility and Trust: Websites that rank higher are often perceived as more trustworthy and credible. SEO helps improve your site's authority through quality content and backlinks, building trust with potential patients.
- Cost-Effective Marketing: Compared to traditional advertising, SEO is cost-effective. Once your site is optimized, the traffic you receive is essentially free, unlike pay-per-click advertising where you pay for each visit.
FAQs
How To Do On-Page SEO For Chiropractor?
Our On-Page SEO Checklist for a Chiropractor Website
- Keyword Research
- Identify primary and secondary keywords.
- Use tools like Google Keyword Planner, SEMrush, or Ahrefs.
- Focus on long-tail keywords specific to chiropractic services.
- Content Optimization
- Homepage: Include primary keywords in the title, meta description, headers, and content.
- Service Pages: Create dedicated pages for each service (e.g., spinal adjustments, massage therapy). Optimize each page with relevant keywords.
- Blog Posts: Regularly publish blog posts addressing common questions and topics in chiropractic care.
- About Us Page: Optimize with relevant keywords and ensure it tells a compelling story about your practice.
- Title Tags and Meta Descriptions
- Ensure each page has a unique title tag (50-60 characters) with primary keywords.
- Write compelling meta descriptions (150-160 characters) that include keywords and a call-to-action.
- Header Tags (H1, H2, H3, etc.)
- Use a single H1 tag per page, incorporating primary keywords.
- Use H2 and H3 tags for subheadings, including secondary keywords.
- URL Structure
- Create clean, readable URLs that include primary keywords.
- Use hyphens to separate words (e.g., www.chiropractorwebsite.com/spinal-adjustments).
- Image Optimization
- Use high-quality images relevant to the content.
- Optimize image file names with keywords (e.g., spinal-adjustment.jpg).
- Add alt text with descriptive keywords for each image.
- Internal Linking
- Link to relevant pages within your site to improve navigation and distribute link equity.
- Use descriptive anchor text that includes keywords.
- External Linking
- Link to authoritative external sources that are relevant to your content.
- Ensure external links open in a new tab.
- Mobile-Friendliness
- Ensure your website is responsive and works well on all devices.
- Use Google's Mobile-Friendly Test tool to check.
- Page Speed Optimization
- Compress images and use next-gen formats (e.g., WebP).
- Minify CSS, JavaScript, and HTML.
- Enable browser caching and use a CDN.
- Local SEO
- Include your business name, address, and phone number (NAP) on every page.
- Create a Google My Business listing and ensure it is fully optimized.
- Add schema markup for local businesses.
- User Experience (UX)
- Ensure easy navigation with a clear menu structure.
- Use clear call-to-action buttons (e.g., “Book an Appointment”).
- Make sure contact information is easily accessible.
- Schema Markup
- Add schema markup for local business, services, and reviews.
- Use tools like Google's Structured Data Markup Helper.
- Security
- Use HTTPS to secure your website.
- Regularly update your website and plugins to prevent vulnerabilities.
- Content Freshness
- Regularly update content to keep it relevant.
- Add new blog posts addressing recent trends and common patient questions.
Here’s The Example
Example Page Optimization for a Chiropractor Service Page
- Service Page: Spinal Adjustments
- Title Tag
- Optimal: "Spinal Adjustments in [City] - Experienced Chiropractor | [Business Name]"
- Meta Description
- "Looking for spinal adjustments in [City]? Our experienced chiropractors at [Business Name] provide effective and gentle chiropractic care. Book an appointment today!"
- Header Tags
- H1: Spinal Adjustments in [City]
- H2: Benefits of Spinal Adjustments
- H2: Our Chiropractic Techniques
- H2: Why Choose [Business Name] for Spinal Adjustments?
- H3: Patient Testimonials
- H3: Frequently Asked Questions
- URL
- www.chiropractorwebsite.com/spinal-adjustments
- Content
- Introduction to spinal adjustments and their benefits.
- Detailed explanation of the techniques used.
- Information about the chiropractor’s qualifications and experience.
- Call-to-action to book an appointment.
- Images
- High-quality images of the chiropractic office and procedures.
- Alt text: "Chiropractor performing spinal adjustment in [City]"
- Internal Links
- Link to related services like massage therapy and physical therapy.
- Link to the “About Us” and “Contact” pages.
- External Links
- Link to authoritative sources like medical journals or chiropractic associations.
How Do You Optimize Chiropractor Website For SEO?
- Optimize Chiro Website For Mobile
Mobile-friendliness is one of the most important ranking factors in the eyes of Google. You have to optmize your website for mobile device. So that any user who comes to your website through a mobile phone has a better user experience.
As of recent statistics, approximately 60% of Google searches are done on mobile devices. This shows that if you don’t have a mobile-friendly website you’re losing on a big chunk of traffic.
To check if your website is mobile-friendly use this Google tool: Google Mobile Friendliness Tool
If your website is not mobile-friendly then you can do these two things to make it more responsive:
Use Responsive themes and plugins:
- Here are some of the responsive themes: WordPress Responsive theme
- Use AMP (Accelerate Mobile Pages). AMP pages are designed to improve the performance of websites on mobile devices. It focuses on delivering fast-loading and highly optimized web pages.
- Optimize Your Website Speed
Google favors fast-loading websites. It is one of the major ranking factors. The ideal loading time for a website is 1 sec to 3 seconds, anything above 3 seconds, google will not rank your site in the Search engine. Slow-loading websites tend to have higher bounce rates, as users are likely to leave if a page takes too long to load. High bounce rates can signal to search engines that the site isn’t providing a good user experience, which can negatively impact rankings.
You can check Google Core web vitals for your website speed.
Core Web Vitals: Google’s Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability. These are part of the overall Page Experience update, and they directly influence your site’s ranking. The Core Web Vitals include:
- Largest Contentful Paint (LCP): Measures loading performance. Ideally, LCP should occur within 2.5 seconds of when the page first starts loading.
- First Input Delay (FID): Measures interactivity. Pages should have an FID of less than 100 milliseconds.
- Cumulative Layout Shift (CLS): Measures visual stability. Pages should maintain a CLS of less than 0.1.
How to Optimize Your Chiropractor Website Speed?
- Optimize Images: Compress and resize images to reduce their load times.
- Use a Content Delivery Network (CDN): CDNs distribute your content across various servers globally, reducing load times.
- Minimize HTTP Requests: Reduce the number of elements on your page to decrease the number of HTTP requests.
- Enable Browser Caching: Store static resources in the browser cache to improve load times for returning visitors.
- Minify CSS, JavaScript, and HTML: Remove unnecessary characters from your code to reduce its size.
- Use Fast Hosting: Choose a reliable and fast web hosting provider.
How To Do Local SEO For Chiropractors?
Step 1: Complete Your Chiropractic Clinic GMB Profile Basic Information:
- Business Name:
Ensure your business name is accurate and matches your real-world signage.
You need to ensure that you add your main keyword to your GMB profile’s business name. Just follow this [Your Clinic Name+Your Keyword].
Example: [Align Wellness + Chiropractor]
- Address:
You need to provide a complete and precise address for your Chiropractic clinic’s GMB. If you have a dedicated clinic it’ll be a piece of cake to verify your business location.
- Phone Number:
If you use a local phone number instead of a toll-free number it’ll enhance trust. People like to see/call numbers with a local area code. I don’t really know the psychology behind it, but it works.
- Website:
You must Include a link to your website. Your website is the place where you can showcase your expertise, testimonials, knowledge, etc.. Businesses with a website tend to perform much better than those that don’t have it. It is also a ranking factor and can help you in ranking higher.
- Hours of Operation:
This is one of the most important ranking factors. If you have a wrong or misleading business hours. No matter what you do your chiro GMB will not rank. So make sure to update your business hours regularly, including special hours for holidays.
Step 2: Optimize Your Business Category & Description
- Category:
If you’re not sure what your category is for your business. Then just follow these simple steps:
Just go to Google My Business search and search for the main keyword you’re trying to rank for. Now the top 3 businesses that are ranking will have a primary category listed. Just copy and paste it into your main category.
You’ll also get an option to add 9 more categories to your GMB profile. Now to find the other categories, Just install a plugin called GMB Everywhere. After installing go to the GMB search again and type your main keyword. The top 3 businesses must have listed their other category. You can just copy and paste them.
- Description:
Write a clear, engaging description that captures the essence of your business. Include relevant keywords related to your services and location. Describe what makes your business unique and valuable.
Step 3: Add High-Quality Photos and Videos
You must add high-quality photos of your business, it acts as a strong first impression and can help convey the professionalism and ambiance of your business.
Add Profile and Cover Photos: You must use high-resolution images for your profile and cover photos. Ensure they are visually appealing and represent your business well.
Adding Interior and Exterior Photos: You have to include photos of the interior and exterior of your business to give customers a sense of what to expect.
Add Product/Service Photos: Showcase your products or services with high-quality images.
Add Videos: You can also add short videos to provide an overview of your business or demonstrate products/services. This creates a sense of comfort and trust for customers.
Step 4: Add Reviews
Reviews are one of the major ranking factors in the eyes of Google. You have to make sure that you have a good number of positive reviews. You also have to make sure that you are interacting with those reviews by replying. Even if you get a negative review you can also assist them with their problem.
The higher the number of reviews you have with strategic keywords, the higher you’ll rank:
