Why Is Google My Business Optimization For Chiropractors Is Important?
We all know that chiropractors can work wonders for a person’s quality of life, relieving pain and improving mobility with specialized therapies. But here’s the big question: How do patients find your practice?
Consider this: About 80% of internet users turn to the web, especially Google, for medical and health-related information, according to the Pew Internet and American Life Project. That’s a huge number of potential patients searching for services like yours online.
So, what does this mean for your practice?
If you want to see more patients walking through your doors, you need to focus on Google My Business page and ensure your practice appears on the first page of Google search results.
For instance, if someone in your area is looking for a chiropractic adjustment, your clinic needs to be among the top three results on Google map pack. Otherwise, you’re likely missing out on that patient.
And here’s a crucial point: A study shows that the top four businesses on Google’s map pack capture the majority of clicks. Here’s the breakdown:
- Local Pack (GMB Map Pack): The local GMB pack (the map and three local business listings) appears first for many local search queries. And they get almost 33% to 40% of all clicks for that query.
- Top Position Website: The first organic result on Google’s first page after the map pack typically gets about 28.5% of all clicks.
- Second Position: The second position website gets around 15% of clicks.
- Third Position: The third position website receives about 11% of clicks.
- Fourth Position and Beyond Positions four through ten gradually decrease in click-through rates, with the tenth position receiving about 2.5% of clicks.
This is why you need a good proven GMB strategy because if you’re not ranking on top spots you’re not getting any clients.
How To Optimize Your Google My Business Profile For Your Chiropractic Clinic?
By now, it’s clear that most clicks go to the top Google My Business profiles. That’s why it’s crucial for your chiropractic practice to have one! If you haven’t set up a Google My Business profile yet, it’s time to get started.
Creating and optimizing your Google My Business profile can significantly boost your online presence and attract more local customers. It’s a simple yet powerful tool to help people in your area find and choose your practice over others.
Benefits of Creating a Google My Business Profile
- Increased Online Visibility
- Appears in local search results and on Google Maps
- Easier for potential customers to find your business
- Enhanced Credibility and Trust
- Customer reviews and ratings build credibility
- Positive reviews influence purchasing decisions
- Improved SEO and Search Rankings
- Boosts local SEO
- Higher ranking in local search results
- Accurate Business Information
- Display address, phone number, website, and hours of operation
- Post updates, announcements, special offers, and events
- Customer Engagement
- Direct messaging with customers
- Answer customer questions directly on the profile
- Insights and Analytics
- Access to performance metrics (e.g., how customers find your listing, actions they take)
- Data to inform marketing strategies and business decisions
- Visual Appeal
- Upload photos and videos of your business, services, and products
- Attract more attention with visual content
- Free Marketing Tool
- Cost-effective promotion of your business
- Reach a larger audience without significant financial investment
- Bookings and Appointments
- Integrate booking systems for direct appointment scheduling
- Streamlined process and increased convenience for customers
Now How Do You Optimize Chiropractic GMB For The Top 3 Spots?
So here are all the steps you need to follow to get to that top 3 spot:
Step 1: Complete Your Chiropractic Clinic GMB Profile Basic Information
Business Name:
Ensure your business name is accurate and matches your real-world signage.
You need to ensure that you add your main keyword to your GMB profile’s business name. Just follow this [Your Clinic Name+Your Keyword].
Example: [Align Wellness + Chiropractor]
Address:
You need to provide a complete and precise address for your Chiropractic clinic’s GMB. If you have a dedicated clinic it’ll be a piece of cake to verify your business location.
Phone Number:
If you use a local phone number instead of a toll-free number it’ll enhance trust. People like to see/call numbers with a local area code. I don’t really know the psychology behind it, but it works.
Website:
You must Include a link to your website. Your website is the place where you can showcase your expertise, testimonials, knowledge, etc.. Businesses with a website tend to perform much better than those that don’t have it. It is also a ranking factor and can help you in ranking higher.
Hours of Operation:
This is one of the most important ranking factors. If you have a wrong or misleading business hours. No matter what you do your chiro GMB will not rank. So make sure to update your business hours regularly, including special hours for holidays.
Step 2: Optimize Your Business Category & Description
Category:
If you’re not sure what your category is for your business. Then just follow these simple steps:
Just go to Google My Business search and search for the main keyword you’re trying to rank for. Now the top 3 businesses that are ranking will have a primary category listed. Just copy and paste it into your main category.
You’ll also get an option to add 9 more categories to your GMB profile. Now to find the other categories, Just install a plugin called GMB Everywhere. After installing go to the GMB search again and type your main keyword. The top 3 businesses must have listed their other category. You can just copy and paste them.
Description:
Write a clear, engaging description that captures the essence of your business. Include relevant keywords related to your services and location. Describe what makes your business unique and valuable.
Step 3: Add High-Quality Photos and Videos
You must add high-quality photos of your business, it acts as a strong first impression and can help convey the professionalism and ambiance of your business.
Add Profile and Cover Photos: You must use high-resolution images for your profile and cover photos. Ensure they are visually appealing and represent your business well.
Adding Interior and Exterior Photos: You have to include photos of the interior and exterior of your business to give customers a sense of what to expect.
Add Product/Service Photos: Showcase your products or services with high-quality images.
Add Videos: You can also add short videos to provide an overview of your business or demonstrate products/services. This creates a sense of comfort and trust for customers.
Step 4: Reviews
Reviews are one of the major ranking factors in the eyes of Google. You have to make sure that you have a good number of positive reviews. You also have to make sure that you are interacting with those reviews by replying. Even if you get a negative review you can also assist them with their problem.
The higher the number of reviews you have with strategic keywords, the higher you’ll rank:
Final Words
You know, a lot of people are looking for quality chiropractic care online, and I bet more of them would love to find out about your services. Since I’m pretty good with SEO, I could help you set up and optimize your Google My Business profile. It’s a great way to boost your online presence and get more local clients coming your way.